Senior Product Marketing Specialist

About the role

The Senior Product Marketing Specialist for EMEA will drive regional go-to-market execution, product launches, and sales enablement. This role involves adapting global product positioning and messaging to align with regional buying behaviors and industry dynamics across Europe, the Middle East, and Africa. You will serve as a strategic liaison between global and regional teams to ensure market feedback informs product roadmaps.

Responsibilities

• Support product launches and GTM strategies across EMEA to ensure regional alignment.
• Localise global marketing campaigns for key and emerging EMEA markets.
• Adapt global sales content and equip sales teams with messaging, competitive insights, and use cases.
• Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
• Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
• Analyse competitors and identify opportunities for differentiation.

Required skills

• Product Marketing
• B2B SaaS
• Identity & Access Management
• Cybersecurity
• Cloud security
• Product messaging
• Go-to-market strategy
• Sales enablement
• German
• English

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Equivalent practical experience

Benefits

• Paid time off
• Parental leave

About the Company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. The company operates a global community spanning over 20 offices worldwide.