Senior CRM Manager - Transformation

About the role

The Senior CRM Manager - Transformation will lead the design, launch, and scaling of a new CRM self-service model at HelloFresh. Working closely with Product and Engineering teams, this role focuses on building AI-native CRM environments that enable local teams to manage communications independently and safely. This is a 0-to-1 transformation role requiring the ability to build structure in an ambiguous, fast-evolving space.

Responsibilities

• Lead the self-service rollout by framing the scope, aligning stakeholders, and tracking adoption.
• Collaborate with Product and Engineering to define and prioritize the future agentic CRM platform.
• Develop frameworks, playbooks, and documentation to enable teams to send communications safely.
• Design and run user-centric training and onboarding for local marketing and product teams.
• Define and create reporting metrics to measure the success of CRM initiatives.
• Modernize CRM processes by integrating AI use cases into existing workflows.

Required skills

• Project management
• Programme management
• CRM operations
• Iterable
• AI integration
• Process design
• Stakeholder management

Benefits

• Subsidized pension scheme
• HelloFresh box discounts
• Corporate discount schemes
• Headspace access
• Spill access
• Office gym access
• Urban Sports Club membership
• Sabbatical leave
• Transportation benefits
• German language course budget