Freelance Paid Search Strategist

About the role

Brafton is seeking a freelance strategist to manage and optimize paid search campaigns for Japanese audiences. The role involves translating and adapting ad copy, conducting local keyword research, and providing strategic recommendations to drive performance. You will collaborate asynchronously with global teams to ensure campaigns align with broader marketing objectives.

Responsibilities

• Translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
• Manage Google Ads campaigns including Search, Performance Max, and Display.
• Conduct local keyword research and analyze search term reports to inform optimizations.
• Provide strategic recommendations on targeting, ad structure, and messaging.
• Prepare regional performance reports and insights for global PPC frameworks.
• Collaborate asynchronously across time zones with English-speaking teams.

Required skills

• Google Ads
• Search Engine Marketing
• Japanese language
• English language
• Keyword research
• Performance reporting
• B2B marketing

Nice to have

• NAVER ads
• Korean language

Qualifications

• 2-3 years of experience in paid media
• Experience with international campaign management

About the Company

Brafton is a content marketing firm with offices in Boston, London, Toronto and Sydney that creates result-focused strategies to drive SEO, social engagement and leads for clients.