Senior Associate, Search

About the role

As a Search Executive, you will manage the delivery and optimisation of paid search activity across your clients. You will build strong technical foundations, develop confidence across platforms, and understand how paid search contributes to broader client and business outcomes. Working closely with senior team members, you will own defined areas of campaign execution, reporting, and analysis.

Responsibilities

• Support the setup, optimisation, and maintenance of paid search campaigns across platforms such as Google Ads and Microsoft Ads.
• Assist with keyword research, creative, bid adjustments, and budget pacing and optimisation.
• Carry out quality assurance checks to ensure campaigns are accurate, compliant, and aligned to best practice.
• Help implement testing plans, measure impact, and report results.
• Support and quality check work delivered by Global Operations Centre teams.
• Support the preparation of client performance reports and dashboards.
• Assist with performance analysis, identifying trends, anomalies, and opportunities.
• Maintain internal trackers and documentation to support delivery and transparency.

Required skills

• Google Ads
• Microsoft Ads
• Paid search
• Digital marketing
• Data analysis

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.