Data Analytics & Digital Search Werkstudent

About the role

The role involves analyzing data from SEO, GEO, and marketing performance to understand visibility, rankings, traffic, and conversions. The student will be responsible for regular data collection, reporting, and process automation to ensure data quality and actionable insights. This position is designed for a student interested in data-driven marketing and the evolving landscape of AI-based search systems.

Responsibilities

• Analyze data regarding visibility, rankings, traffic, conversions, and leads using tools like XOVI, Matomo, and Excel.
• Develop and maintain reports to ensure reliable and comparable metrics.
• Monitor visibility in traditional search engines and AI-based search systems.
• Support the automation of recurring data collection and reporting processes.
• Perform data plausibility checks and identify causes for performance changes.
• Assist with technical SEO and GEO optimizations including structured data and internal linking.

Required skills

• Excel
• Data Analysis
• SEO
• Web Analytics
• German
• English

Nice to have

• XOVI
• Matomo
• Tracking
• Automation
• GEO

Qualifications

• Currently enrolled in Business Informatics, Computer Science, Data Science, Marketing, Economics, or a related field

Benefits

• 30 days of vacation
• Flexible working hours
• Company pension scheme
• Corporate benefits
• Health prevention programs
• Free snacks and beverages
• Hardware equipment
• Professional development budget

About the Company

proLogistik Group bundles the expertise of around 800 employees across 20 locations, providing hardware and software solutions for logistics with 155 years of combined experience.