Senior Performance Marketing Manager

About the role

The Developer Akademie is seeking a data-driven Senior Performance Marketing Manager to help scale their e-learning business. You will be responsible for developing and executing cross-channel performance marketing strategies, managing a seven-figure budget, and optimizing the entire marketing funnel to drive lead quality and conversions. This role requires a hands-on approach to campaign management, agency collaboration, and continuous testing of new creative and channel strategies.

Responsibilities

• Develop and execute cross-channel performance marketing strategies
• Manage and optimize paid channels, specifically Google Ads and Meta
• Analyze and optimize the marketing funnel based on KPIs like lead quality, CPL, and conversion rate
• Manage a seven-figure marketing budget and make data-driven decisions on budget allocation
• Collaborate with the content and media team to develop new campaign ideas, creatives, and landing pages
• Challenge and oversee the work of external agency partners

Required skills

• Performance Marketing
• Growth Marketing
• Digital Marketing
• Lead Generation
• Google Ads
• Meta Ads
• Data Analysis
• German

Nice to have

• AI tools

Qualifications

• At least 3 years of relevant professional experience in performance, growth, or digital marketing
• Professional proficiency in German (C1 level)

Benefits

• Professional development budget
• Mobility subsidy
• Lunch subsidy
• EGYM Wellpass or monthly voucher

About the Company

Developer Akademie is a growing startup in the e-learning sector that enables career changers to start a career in IT through practical online training. Their goal is to train the next generation of IT talent needed for digitalization in Germany.