Senior Marketing Controller

About the role

Pammys is seeking a Marketing Controller to join their rapidly growing e-commerce team. You will act as a finance business partner, moving beyond simple reporting to challenge assumptions and translate data into actionable strategies for profitable growth. You will be responsible for financial steering within the marketing and e-commerce division, ensuring that marketing investments are optimized and performance is clearly measured.

Responsibilities

• Analyze and further develop marketing KPIs to provide a foundation for data-driven decisions.
• Evaluate the performance of marketing channels and campaigns across target groups, products, and markets.
• Analyze conversion rates, customer acquisition costs, ROAS, and customer lifetime value.
• Develop meaningful reporting, dashboards, and early warning systems in collaboration with marketing and data teams.
• Create performance forecasts and scenario analyses to assess the impact of marketing measures.
• Define clear benchmarks and performance KPIs to measure goal achievement.
• Analyze the customer journey and conversion funnel to identify improvement potential.
• Drive the automation and standardization of marketing reporting.

Required skills

• Controlling
• Financial Analysis
• Marketing KPIs
• Excel
• Google Sheets
• German
• English

Nice to have

• BI Tools
• ERP Systems
• E-commerce
• D2C
• Retail
• Fashion
• FMCG

Qualifications

• Degree in Business Administration, Finance, Controlling, Economics, or a comparable qualification

Benefits

• Employee discounts
• Corporate benefits
• Free drinks

About the Company

Pammys is a fast-growing European e-commerce company that has grown to over 1 million customers in four years. With over 150 employees across locations in Hamburg, Kiel, and Lensahn, the company is working to become a global footwear brand.