Senior Digital Marketing Manager

About the role

You will drive digital growth in the DACH market by managing performance marketing, SEO, and web assets to generate qualified demand. This role combines strategic planning with hands-on execution, focusing on lead quality, pipeline contribution, and the integration of AI and automation into marketing workflows. You will collaborate across teams to optimize conversion paths and establish scalable digital marketing standards.

Responsibilities

• Develop and execute the digital marketing strategy for the DACH market.
• Manage Paid Search, Paid Social, SEO, and GEO to drive lead quality and pipeline growth.
• Analyze the customer journey and funnel to identify optimization opportunities.
• Lead the continuous development and conversion rate optimization of the company website.
• Collaborate with Sales and Marketing Operations to refine lead nurturing and follow-up processes.
• Implement AI and automation tools to improve research, analysis, and operational efficiency.
• Create and roll out scalable digital marketing playbooks for international teams.

Required skills

• Digital Marketing
• SEO
• GEO
• Performance Marketing
• Conversion Rate Optimization
• Marketing Automation
• Lead Generation
• AI
• German
• English

Qualifications

• Several years of experience in digital marketing
• Experience managing external partners

Benefits

• Flexible working
• 60 days workation in the EU
• 2 days social leave
• Company events
• Sports offers
• Corporate benefits
• Company pension scheme
• Childcare allowance
• EGYM Wellpass membership discount

About the Company

casavi is a company that operates in an international and agile environment, maintaining an open-minded and friendly team culture.