Creative Strategist & Producer - Consumer

About the role

The Creative Strategist & Producer will own end-to-end creative execution for Kraken Consumer, balancing the creation of concept-led briefs with hands-on content production. This role requires a proactive individual to identify cultural opportunities and performance data trends to drive creative that converts across paid and organic channels. You will collaborate closely with Product and Performance Marketing teams to ensure brand and messaging quality while navigating regulatory constraints.

Responsibilities

• Spot opportunities in culture, trends, and performance data to turn into actionable creative ideas.
• Write complete, concept-led briefs for paid static and motion content.
• Pitch original concepts for paid and social media campaigns.
• Produce original content for paid and organic channels in various formats.
• Coach Product and Performance Marketing managers on sharpening their own creative briefs.
• Partner with compliance teams to ensure creative work meets regulatory requirements.
• Use performance data and social listening to iterate on creative angles.

Required skills

• Creative strategy
• Social media content
• Performance creative
• Copywriting
• Data analysis
• Social listening
• Campaign management

Nice to have

• Fintech experience
• Crypto industry knowledge
• Gaming industry experience
• AI video production

Qualifications

• 5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency
• Portfolio demonstrating concept-led briefs and self-produced work

About the Company

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.