Creative Strategist - Video Ads & UGC

About the role

Valkental is looking for a second Creative Strategist to join their team and drive growth for their outdoor products. You will be responsible for researching customer motivations, writing high-converting video ad scripts, and managing the production pipeline from concept to final creative. This role offers the opportunity to work directly with leadership and manage your own testing pipeline to scale performance.

Responsibilities

• Research customer angles using reviews, surveys, and competitor analysis
• Write complete video ad scripts including hooks, body, and CTAs
• Organize content production including UGC, B-roll, and voiceovers
• Brief video editors and provide feedback on final assets
• Iterate on ad performance based on data from the Ads Manager
• Manage your own pipeline from initial testing to scaling

Required skills

• Creative Strategy
• Performance Copywriting
• Meta Ads
• E-commerce
• Marketing Psychology
• AI tools
• German
• English

Nice to have

• Advertorials
• Listicles
• Media Buying

Qualifications

• Proven experience writing video ad scripts that have been live and generated sales
• Experience in D2C or E-commerce environments
• Two years of experience in Creative Strategy or Performance Copywriting

Benefits

• High monthly ad spend budget
• Flexible working hours
• Choice of technical equipment
• Corporate benefits
• Annual team retreats

About the Company

Valkental GmbH has been developing outdoor products for safety and comfort in traffic since 2020. With over 400,000 customers, the company operates an eight-figure shop and is focused on scaling to nine figures.