Creative Director - Social & Performance Marketing

About the role

The Creative Director will serve as the primary authority for creative output across all formats, focusing on establishing quality standards and mentoring the team. This role involves driving the integration of AI tools into design and video workflows while providing strategic creative direction for social ads and sales pitches. The position is designed for a leader who wants to elevate team skills and ensure high-converting creative performance without getting bogged down in capacity planning.

Responsibilities

• Accountable for the quality of all assets and providing precise feedback for social ads and performance creative formats.
• Drive the use of modern AI tools in daily creation and test new workflows.
• Analyze team skills, identify potential, and mentor team members to support their professional development.
• Provide creative sparring and art direction for complex concepts, design questions, and high-converting video projects.
• Contribute creative expertise to sales pitches and develop strong visual hooks to win clients.
• Set and maintain uniform quality standards for content across the entire agency.

Required skills

• Creative Leadership
• Art Direction
• Creative Strategy
• Social Ads
• Performance Creative
• Digital Content
• Video Content
• AI Tools
• German
• English

Qualifications

• Several years of experience in creative leadership, art direction, or creative strategy

Benefits

• 1,500 EUR upskilling budget
• Paid days off for seminars and conferences
• Trust-based working hours
• Free massages
• Urban Sports Club membership
• Height-adjustable desks
• Corporate benefits
• Meal allowance
• Jobrad
• Jobticket

About the Company

trafficdesign GmbH is a highly-rated agency with a strong focus on open communication and feedback, recognized for its positive work culture and collaboration with well-known brands such as Katjes, funny-frisch, and Scania.