Slingshotai
Creative Strategy Lead
Salary not disclosedOnsite
- Marketing
- London
- Full time
- Today
Newly posted
About the role
The Creative Strategy Lead will identify, create, test, and scale the company's D2C creative motion to expand the reach of Ash, an AI-powered mental health tool. This hands-on role involves owning the creative experiment loop, producing copy and visuals, and iterating rapidly to optimize performance. The successful candidate will build the engine that connects the product with users by developing a unique visual and verbal market presence.
Responsibilities
- Own the weekly experiment loop including hypothesis generation, A/B testing, and iteration.
- Build a repeatable system for testing, including an angle library and a bank of user language.
- Create winning concepts and manage the budget for testing and validation.
- Write hooks, headlines, overlays, and scripts tailored to the target audience.
- Brief creators and provide feedback to ensure content aligns with network-specific requirements.
- Collaborate with media buying teams and analyze performance KPIs to inform creative strategy.
Required skills
- Creative Strategy
- Performance Marketing
- Copywriting
- Figma
- CapCut
- A/B Testing
- D2C Marketing
Nice to have
- Media Buying
- Landing Page Optimization
- UGC Pipeline Management
About the Company
Slingshot AI is a well-funded Series A company behind Ash, the first AI designed for mental health. The company is backed by top-tier tech investors and maintains offices in New York City and London.