Director: Product Communications

About the role

The Director of Product Communications will own the positioning, messaging, and launch strategy for Prosus's portfolio of AI products. This role involves building the product communications function from the ground up, translating complex technical narratives into compelling stories for diverse audiences, and acting as the connective tissue between product teams and the market. The successful candidate will be a storyteller and launch operator who treats communication as a product to be tested, measured, and iterated.

Responsibilities

• Own the positioning and messaging architecture for AI products across various channels and audiences.
• Lead end-to-end communications for product launches, including narrative development, timing, and asset creation.
• Build and maintain relationships with journalists, analysts, and new-media influencers to shape product perception.
• Partner with product, AI, and go-to-market teams to ensure consistent and strategic messaging.
• Establish the product communications discipline by creating playbooks, standards, and measurement frameworks.

Required skills

• Communications
• Product Marketing
• Product Launch
• Go-to-Market Strategy
• Narrative Development
• Stakeholder Management

Nice to have

• Content Creation
• Public Speaking
• New-media Strategy
• Portfolio Management

Qualifications

• 10+ years of experience across technology, product development, communications, or marketing
• Track record of leading product launches or go-to-market narratives
• Experience in a high-growth tech or AI company
• Background as a founder, early operator, or agency lead

About the Company

Prosus is a global technology company powering leading lifestyle ecommerce businesses across India, Latin America, Europe, and beyond. With an AI-driven ecosystem spanning over 100 companies, the firm focuses on innovation in ecommerce, food delivery, fintech, and experiences.