Senior Sales & Go-to-Market Lead

About the role

The Senior Sales & Go-to-Market Lead will translate global commercial strategy into effective sales execution and scalable go-to-market activities. This role involves leading the Sales & GTM function, managing a team, and driving strategic sales opportunities across direct and partner-led channels. The successful candidate will collaborate with cross-functional teams to accelerate growth within the Data and AI Services portfolio.

Responsibilities

• Translate global DAS strategy into actionable sales and go-to-market plans.
• Lead, coach and develop the current Sales & GTM team.
• Develop and execute sales motions across direct and channel routes to market.
• Own and drive a portfolio of strategic sales opportunities.
• Identify opportunities to improve sales coverage, routes to market and commercial execution.
• Develop scalable GTM plays for priority industries, use cases, customer segments and partners.
• Establish clear objectives, KPIs, priorities and performance management across the function.
• Drive pipeline quality, opportunity progression and conversion.

Required skills

• B2B software sales
• Sales leadership
• Go-to-market strategy
• AI
• Computer vision
• Video analytics
• Sales methodology
• Pipeline management

Qualifications

• Substantial experience in B2B software sales
• Experience leading and developing sales teams
• Demonstrated success scaling revenue and managing complex deals
• Fluency in English

Benefits

• Public transport ticket subsidy
• Urban Sports Club discount
• Learning budget
• Flexible working hours

About the Company

Brighter Ai is a diverse, ambitious team with a passion for data privacy, generative AI and the future of video intelligence. The company operates with flat hierarchies and a positive feedback culture in a central Berlin office.