Senior Manager, Marketing Analytics

About the role

Ripple is seeking a highly motivated and data-driven Senior Marketing Analytics Manager to join the Marketing Operations team. This role will serve as the analytical backbone of the growth marketing engine, leading the measurement, visualization, and insights infrastructure to drive smarter investment decisions. The successful candidate will partner with cross-functional teams to ensure data accuracy and leverage AI-powered tools to automate workflows and elevate marketing measurement.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

Required skills

• Marketing analytics
• Growth analytics
• Salesforce CRM
• Data visualization
• Tableau
• Looker
• Attribution modeling
• Media mix modeling
• SQL
• Forecasting
• Budget analysis

Nice to have

• Python
• R

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a related field

Benefits

• Health insurance
• Retirement plan
• Professional development budget
• Employee giving match
• Mobile phone stipend
• Wellness reimbursement
• Parental leave
• Family planning benefits

About the Company

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers. They are improving the global financial system and creating greater economic fairness and opportunity for people around the world.