Senior Data Analyst (Marketing Analytics)

About the role

This is a high-impact, hands-on senior individual contributor role focused on uncovering growth drivers and identifying key opportunities within marketing. You will work closely with paid media, CRM, and lifecycle marketing teams to turn complex data into commercially meaningful actions. The role involves shaping measurement strategies, improving data quality, and influencing investment decisions through robust analysis.

Responsibilities

• Partner with marketing teams to provide clear, actionable insights on performance across channels including Google, Meta, Social and CRM.
• Analyse marketing spend and outcomes to support optimisation and better decision-making.
• Own and evolve our GA4 setup, ensuring tracking is robust and focused on meaningful performance metrics.
• Work with CRM teams to analyse lifecycle journeys, retention, and engagement using a variety of data sources.
• Act as the internal owner for marketing data requirements, working with Analytics Engineers to ensure data models and dashboards meet real business needs.
• Lead the development of advanced measurement, beyond basic attribution, moving from LTV and CAC towards incrementality.
• Communicate insights clearly through dashboards, presentations, and conversations with senior stakeholders.

Required skills

• Digital analytics
• SQL
• Marketing analytics

Nice to have

• BigQuery
• GA4
• Looker
• Google Sheets
• Braze

Benefits

• 25 days holiday
• Pension matching
• Work-from-home options
• Cycle-to-work scheme
• Private healthcare
• Enhanced maternity leave
• Enhanced paternity leave

About the Company

Montu UK is a leading digital health company specialising in cannabis-based medicines, dedicated to improving patient access to safe and effective treatments. The company combines innovative technology with high-quality clinical care to transform lives and improve patient outcomes.