Digital Marketing Specialist

About the role

The Digital Marketing Specialist will develop and execute digital B2B campaigns across the customer journey, from awareness and traffic to conversion and lead nurturing. This role involves working with the marketing team to optimize paid and organic channels, leverage marketing automation, and integrate AI into marketing processes to drive measurable results.

Responsibilities

• Plan, implement, and optimize digital B2B campaigns, particularly on LinkedIn.
• Develop landing pages while monitoring user journeys and conversion rates.
• Utilize marketing automation tools for campaign development, email sequences, and automated processes.
• Support the development of SEO strategies and optimize digital content.
• Experiment with AI tools to improve marketing process efficiency and identify new use cases.

Required skills

• Digital Marketing
• B2B Marketing
• Paid Social
• LinkedIn Ads
• SEO
• Marketing Automation
• CRM
• Email Marketing
• Lead Generation
• Data Analysis
• German
• English

Nice to have

• SaaS
• HubSpot
• LinkedIn Campaign Manager
• AI-based marketing workflows

Qualifications

• Practical experience in digital marketing

Benefits

• Home office
• Workation
• E-bike leasing
• Company pension scheme
• Professional development
• Profit sharing

About the Company

Simplifier AG is a company focused on the digitalization of tomorrow, offering an inspiring work atmosphere and the opportunity to work with experts in the field.