Werkstudent Market Research & Data Insights

About the role

The Marketing team at OMR is looking for a student to join their Market Research & Data Insights team. You will be responsible for gathering valuable insights about the target audience and analyzing the performance of partner integrations. This role involves managing surveys, utilizing social listening tools, and collaborating closely with the Sales team.

Responsibilities

• Manage visitor and exhibitor surveys from conception to final results
• Maintain social listening tools to analyze sentiment around the OMR Festival
• Research, test, and communicate with new and existing tool providers
• Analyze the performance of partner integrations across social media, newsletters, and websites
• Collect clippings for partner reporting and contribute to content creation
• Collaborate with the Sales team to understand partner requirements

Required skills

• Excel
• Google Sheets
• Market Research
• Data Analysis
• Reporting
• German
• English

Nice to have

• AI tools
• Social Listening

Qualifications

• Currently studying Marketing, Business Psychology, Market Research, (Business) Informatics or a related field

Benefits

• Flexible working hours
• Company fitness via EGYM Wellpass
• Mental health support via nilo
• HVV-Proficard subsidy
• Employee discounts
• Access to OMR training formats
• Office amenities including gym and massage chairs

About the Company

OMR is a prominent German media company focused on digital topics and the OMR Festival.