Senior New Business Manager Public Sector Communications

About the role

As a Senior New Business Manager, you will be responsible for the systematic acquisition of new clients within the federal and state public sector. You will identify market trends, develop go-to-market strategies, and build strong relationships with key stakeholders to promote innovative digital communication solutions. Your goal is to support public organizations in making their communication simple, understandable, and effective.

Responsibilities

• You are responsible for systematic new customer acquisition in the public sector with a focus on federal and state authorities.
• You identify market trends and business opportunities and develop appropriate acquisition, go-to-market, and marketing strategies.
• You plan and manage target group-specific marketing measures to acquire new customers.
• You build and maintain a resilient network of customers, partners, and relevant market players.
• You advise potential new customers on digital communication solutions, particularly in the areas of websites, CMS, AI, content, campaigns, and social media.
• You identify relevant tenders and accompany offer, procurement, and pitch processes in close cooperation with the specialist departments.
• You represent the company at customer meetings, networking events, and in relevant industry environments.

Required skills

• Business Development
• Public Sector
• New Business
• Sales
• Digital Communication
• CMS
• Social Media
• Marketing
• AI
• Tenders
• Proposal Writing

Qualifications

• Several years of experience in business development, sales, or new customer acquisition
• Experience with public tenders, procurement procedures, and proposal creation

Benefits

• 30 days of vacation
• Workation within the EU
• Flexible working hours
• Mobile working
• Part-time models
• Company Academy
• Training and certifications
• JobRad
• Public transport subsidy
• Structured onboarding

About the Company

Init Ag is a company with over 1,400 employees across seven locations that creates digital solutions with social relevance. They focus on shaping the society of tomorrow through innovative communication services.