Field Marketing Manager, SMB and Mid-Market - EMEA

About the role

Stripe is seeking a strategic marketing leader to drive the marketing engine for SMB and Mid-Market segments across EMEA. This senior individual contributor role focuses on translating global priorities into locally resonant programs to accelerate pipeline and enhance product adoption. The successful candidate will collaborate closely with sales teams to build a high-velocity revenue engine and deliver insight-driven experiences throughout the customer lifecycle.

Responsibilities

• Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles
• Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities
• Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems
• Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals
• Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner
• Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets
• Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices, and innovate ways to educate a diverse range of personas about the value that Stripe delivers to businesses

Required skills

• B2B marketing
• Demand generation
• Field marketing
• Salesforce
• Full-funnel marketing

Nice to have

• Startup mentality
• Payments industry
• FinTech
• Ecommerce
• Partner ecosystems

Qualifications

• 7+ years of relevant B2B marketing experience in the EMEA technology market

About the Company

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.