US Marketing Lead

About the role

The US Marketing Lead will serve as the territory owner for Teton's growth and brand presence in the United States. This role involves translating global positioning into a focused regional marketing plan to create demand, strengthen reputation, and support the sales team. The successful candidate will be a hands-on strategist responsible for building campaigns, producing sales materials, coordinating events, and measuring performance.

Responsibilities

• Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.
• Partner with the Growth Lead to build and run integrated campaigns across email, paid media, content, webinars, and events.
• Develop and maintain US-specific sales decks, case studies, proposals, and campaign assets to support the sales organization.
• Partner with the Events lead to determine and execute US conference, webinar, and field program strategies.
• Identify US customer stories and collaborate with Customer Success to produce case studies, testimonials, and thought leadership content.
• Monitor competitors, category trends, and market changes to localize product positioning for US audiences.
• Define regional goals and maintain dashboards to report on campaign performance, lead generation, and pipeline contribution.

Required skills

• B2B marketing
• Demand generation
• Sales enablement
• Account-based marketing
• Campaign management
• CRM data analysis

Nice to have

• HubSpot
• LinkedIn Campaign Manager
• Healthcare technology
• Senior living market knowledge

About the Company

Teton is building the autonomous operating system for care. Their technology provides senior living and care teams with visibility into resident wellbeing, movement, sleep, and care delivery to improve efficiency and personalization.