UGC Creator / Social Media Creator

About the role

paselo GmbH is looking for a creative individual to produce authentic video content for social media advertising and organic channels. You will be responsible for creating engaging, natural-looking product stories that resonate with the target audience and drive performance. This role involves conceptualizing and testing new content formats, hooks, and storylines to effectively showcase products.

Responsibilities

• Produce authentic video content for Facebook, Instagram, and TikTok that avoids traditional advertising styles.
• Test and iterate on hooks, formats, scripts, and storylines to identify high-performing content.
• Research and understand the target audience's daily challenges, language, and interests to inform content ideas.
• Integrate products into credible, relatable stories that reflect how real users discover and recommend them.

Required skills

• Content Creation
• Video Production
• Social Media Marketing
• Storytelling

Nice to have

• Pet ownership

Qualifications

• Ability to authentically represent the target audience before the camera
• Experience in producing credible and high-performing content

Benefits

• Performance-based pay
• Fixed salary plus commission
• High level of autonomy
• Direct access to the founder

About the Company

paselo GmbH is a fast-growing company specializing in high-quality, scientifically-backed nutritional supplements for dogs. Their mission is to sustainably promote the health and vitality of dogs through natural, laboratory-tested products.