Product Marketing Lead - Trade

About the role

Consensys is seeking a strategic and data-informed Senior Product Marketing Manager to own the positioning and growth of trading features within MetaMask. This role sits at the intersection of product strategy, go-to-market execution, and brand trust, requiring a leader to drive adoption and retention across global markets. You will work cross-functionally to ensure product launches and lifecycle initiatives are anchored in user insight and measurable impact.

Responsibilities

• Define and execute end-to-end GTM strategy for trading features across global markets.
• Partner with Product leads to shape roadmap priorities based on market insight and user behavior.
• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders.
• Drive lifecycle marketing initiatives to increase awareness, activation, and retention.
• Collaborate with cross-functional teams including Brand, Growth, and Business Development to deliver integrated campaigns.
• Monitor performance metrics and refine GTM approaches based on data-driven learnings.

Required skills

• Product Marketing
• Go-to-market strategy
• Data analysis
• Web3
• DeFi
• Lifecycle marketing

Nice to have

• Perps trading
• Prediction markets
• Asia market GTM

Qualifications

• 6 to 8+ years in product marketing
• Experience in fintech, crypto, or high-growth consumer tech

About the Company

Consensys is a leading blockchain and web3 software company founded in 2014. The company builds products and infrastructure, such as MetaMask and Linea, that enable users, developers, and institutions to participate in the decentralized web.