Head of Creation - Performance Marketing

About the role

The Head of Creation will lead the content and visual direction for social media campaigns, bridging the gap between data analytics and creative execution. This role focuses on developing conversion-oriented ad concepts, integrating AI into production workflows, and mentoring the creative team to maintain high performance standards.

Responsibilities

• Lead visual and content direction for high-performance ad setups and conversion-focused concept logic.
• Establish measurable quality standards for visuals, hooks, and video assets while managing iteration cycles.
• Integrate generative AI solutions into production processes to innovate workflows.
• Analyze team strengths and provide coaching on art direction and conceptual development.
• Support new business pitches with creative concepts and visual benchmarks.
• Develop cross-departmental guidelines to ensure consistent brand identity.

Required skills

• Performance Creative
• Social Ads
• Art Direction
• Video Ads
• Generative AI
• German
• English

Qualifications

• Several years of experience in performance creative, design, and digital trends

Benefits

• 1,500 EUR upskilling budget
• Paid days for seminars and conferences
• Flexible working hours
• Free massages
• Urban Sports membership
• Corporate benefits
• Meal allowance
• Jobrad
• Jobticket

About the Company

trafficdesign GmbH is a highly-rated agency based in Cologne, recognized for its open communication, honest feedback culture, and work with major brands such as Katjes, funny-frisch, and JOOP!.