Finance Manager, Marketing

About the role

The Finance Manager will serve as the dedicated finance partner for Zapier's marketing organization, owning the full financial picture including headcount, budget, and channel investment. This role involves connecting marketing activity to pipeline and revenue outcomes while collaborating with Sales and Corporate FP&A teams. The position requires a proactive partner who can structure ambiguous problems and provide clear executive takeaways.

Responsibilities

• Own marketing FP&A end-to-end including headcount planning, budget building, and actuals tracking.
• Own channel allocation analysis and drive ROI-by-channel reporting.
• Work on sales pipeline forecasting based on spend to set GTM targets and ARR modeling.
• Serve as an embedded business partner to marketing leadership for real-time decision support.
• Track purchase orders and vendor commitments against budget to flag overspend risks.
• Analyze the connection between marketing spend, pipeline generation, and closed-won revenue.
• Partner with the Data team to establish and govern pipeline reporting definitions.
• Use AI to automate recurring finance processes and month-end close cycles.

Required skills

• FP&A
• Budgeting
• Headcount planning
• Marketing economics
• Pipeline forecasting
• Financial analysis
• AI tools

Nice to have

• Google Sheets
• Databricks
• Snowflake
• NetSuite
• Zip
• HubSpot

Qualifications

• 4-6+ years of accounting or finance-specific experience
• 2+ years of experience working with Marketing or GTM organizations
• Background in Big 4 Accounting, Investment Banking, or Management Consulting

About the Company

Zapier builds and uses automation to make work more efficient, creative, and human. The company is an all-remote organization committed to diversity, inclusion, and equity.