Director of Performance Marketing

About the role

Pammys is seeking a Director of Performance Marketing to lead their growth engine and manage a monthly spend exceeding one million euros. The role involves overseeing strategy, media buying, creator growth, and CRM, while reporting directly to the executive board. The ideal candidate is a hands-on leader who balances high-level strategic planning with direct involvement in ad accounts and creative execution.

Responsibilities

• Develop growth plans per channel and market, managing budget allocation and setting targets for CAC, MER, and contribution margins.
• Manage forecasts and weekly performance steering in collaboration with Finance and the executive board.
• Lead and develop four department heads, build out PODs and market teams, and fill key roles.
• Establish standards, playbooks, and weekly business reviews to facilitate rapid decision-making.
• Engage directly with ad accounts, creatives, funnels, and flows, including copy, briefings, and tracking.
• Oversee the measurement stack to ensure data quality and accurate dashboards.
• Develop rollout playbooks for new markets and scale them profitably.

Required skills

• Performance Marketing
• E-commerce
• Media Buying
• Creative Strategy
• UGC
• Meta Ads
• TikTok Ads
• Google Ads
• CRO
• CRM
• Attribution
• Tracking
• P&L Management

Qualifications

• Several years of experience in a leadership role at a DTC e-commerce brand with nine-figure revenue
• Proven experience managing multi-million euro monthly budgets across multiple channels
• Experience scaling in international markets, ideally the USA

Benefits

• Performance-based compensation components
• Modern office environment

About the Company

Pammys is a rapidly growing European e-commerce company that has scaled to over 1.5 million customers in four years. The company operates with over 150 employees across Hamburg, Kiel, and a large logistics center in Lensahn, focusing on building a global footwear brand.