Business Intelligence Lead, Performance Marketing

About the role

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that powers decision-making across various business verticals. You will partner with Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses, and ensure data work directly influences business decisions. This role requires a proactive analytical partner who focuses on building actionable insights rather than just delivering dashboards.

Responsibilities

• Audit existing reporting to identify discrepancies, redundancies, and inconsistencies.
• Develop a roadmap to standardize reporting across assigned verticals.
• Bridge business context and data understanding to articulate key performance levers.
• Execute ad hoc data requests with accuracy and business context.
• Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Act as the trusted technical owner for assigned verticals from raw data ingestion through final dashboard.

Required skills

• SQL
• Unstructured Data
• LookML
• Power BI
• Tableau
• Performance Marketing
• Data Literacy

About the Company

Launch Potato is a discovery and conversion company that creates high-value customer acquisition at scale by connecting discovery, intent, and performance across consumer brands in finance, travel, and entertainment. The company is profitable, bootstrapped, and operates with a remote-first team across 18 countries.