CRM Executive

About the role

The CRM Marketing Executive will play a key role in communicating with users about car-changing services. You will be responsible for managing email and push notification campaigns from brief through to delivery, working closely with the commercial and marketing teams. This role involves building templates, managing campaign calendars, and reporting on performance metrics.

Responsibilities

• Traffic email campaigns through Carwow, ensuring briefs are on time and assets are correct.
• Manage the email campaign calendar and update statuses.
• Build email templates using a drag and drop editor.
• Create dynamic content and A/B tests to maximise performance.
• Build customer segments and manage exclusions.
• Perform QA on email campaigns to ensure accuracy of content and targeting.
• Report on key performance metrics to the business.
• Assist with CRM programs and subscription initiatives for Carwow Studios brands.

Required skills

• Email marketing
• Campaign management
• Iterable
• Braze
• Klaviyo
• Salesforce Marketing Cloud
• Mailchimp
• Data analysis
• Copywriting

Nice to have

• A/B testing
• Personalisation
• Mobile Push
• AI tools
• Publishing
• Subscriptions

Benefits

• Hybrid working
• Matched pension contributions
• Share options
• Private medical and dental insurance
• Life Assurance
• Mental wellbeing coaching
• Enhanced holiday package
• Childcare support
• Home office allowance
• Learning and development budget

About the Company

Carwow Group is a leading online car-changing destination in Europe, operating a portfolio of automotive brands including Carwow, Auto Express, and evo. The company has grown significantly, reaching over 10 million customers and maintaining a massive global audience across web and video platforms.