Senior SEO Specialist

About the role

The Senior SEO Specialist will own and drive SEO performance across key markets and complex initiatives, moving beyond traditional page-level optimization. This role focuses on leveraging data, AI, and automation to develop scalable solutions and strategic roadmaps that improve efficiency and impact across a large portfolio. You will work closely with cross-functional teams to translate complex insights into actionable improvements and help shape the future of SEO at Legend.

Responsibilities

• Own and drive SEO performance across key markets or complex initiatives, shaping longer-term roadmaps and identifying growth opportunities.
• Turn complex datasets and competitor insights into strategic action, identifying patterns and influencing SEO priorities.
• Drive the adoption of AI and automation within SEO workflows to improve efficiency, scalability, and quality.
• Design, test, and implement scalable automation workflows, including transforming areas such as SEO QA.
• Lead analysis of wider changes across the portfolio, translating findings into clear strategic recommendations.
• Challenge existing processes and share expertise to help the wider team adopt smarter, more scalable ways of working.

Required skills

• SEO
• Technical SEO
• On-page optimization
• Data analysis
• AI
• Automation
• Stakeholder management

Benefits

• Annual discretionary bonus
• Paid annual leave
• Festive season office closure
• Professional development opportunities

About the Company

Legend is a leading global Sports and Gaming marketing company with over 20 years of experience. The company employs over 600 people across 22 countries and focuses on building next-level player experiences.