Field Marketing Manager, DACH

About the role

The Field Marketing Manager for the DACH region will own and execute the regional field marketing strategy to drive brand awareness, demand generation, and revenue growth. This role involves planning and delivering external events, owned events, localized campaigns, ABM initiatives, and partner marketing activities. The successful candidate will partner with sales leadership to align marketing programs with territory priorities and business objectives.

Responsibilities

• Own the regional field marketing plan and budget for the DACH region aligned to go-to-market objectives.
• Partner with regional sales leadership to translate territory priorities and target accounts into field marketing programs.
• Execute the plan of field programs from end-to-end across third-party conference sponsorships, Mistral-owned events, ABM programs and campaigns.
• Manage project timelines, vendor relationships, logistics, and speaker coordination with precision.
• Allocate and optimize the regional marketing budget aligned with field marketing objectives.
• Monitor and report on progress against objectives and the regional territory plan.
• Analyze campaign-level results, extract learnings, and iterate on strategies for continuous improvement.
• Proactively engage with key stakeholders to ensure program success from sales, product marketing, demand gen, comms, public affairs.

Required skills

• Field marketing
• Event management
• ABM
• Partner marketing
• B2B tech
• Project management
• German
• English

Benefits

• Healthcare coverage
• Parental leave
• Retirement plans
• Relocation support
• Wellness programs
• Meal allowances
• Transportation allowances

About the Company

Mistral provides full-stack AI solutions, from frontier models to developer tools, applications, and compute. They partner with enterprises in high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector to co-create customized AI systems.