Growth Manager

About the role

Yubo is seeking a Growth Manager to join our team and help scale our social discovery platform for Gen Z. You will manage performance marketing budgets, optimize acquisition channels, and collaborate with creative, product, and data teams to drive growth. This role requires a data-driven mindset and a deep understanding of Gen Z culture to help us redefine online social interactions.

Responsibilities

• Manage and optimize a significant performance marketing budget across key acquisition channels, programmatic networks, and emerging platforms.
• Collaborate with the creative team to ideate, produce, and scale creative concepts that resonate with our Gen Z audience.
• Support a multi-channel strategy that combines paid and brand marketing to drive organic, viral, and referral loops.
• Partner with Product, Data, and Engineering to optimize funnels, build dashboards, and manage A/B testing processes.
• Stay ahead of privacy and adtech trends such as SKAN and AdAttributionKit.

Required skills

• Growth Marketing
• User Acquisition
• Performance Marketing
• B2C
• Media Buying
• Data Analysis
• Martech stack
• MMP
• SDK

Nice to have

• AI tools
• Automation
• Lifecycle marketing
• ASO

Qualifications

• Experience in growth marketing or user acquisition for a B2C consumer app
• Experience or strong connection with the US market

Benefits

• Equity
• Health insurance
• Parental leave
• Childcare support
• Professional development budget

About the Company

Yubo is the Social Discovery app designed to help users make new friends and hang out online. By eliminating likes and follows, the platform empowers users to create genuine connections and show up as their true selves.