Senior Application Consultant - SFMC

About the role

The Senior Application Consultant will serve as a technical lead, bridging the gap between high-level marketing strategy and technical execution for global enterprise clients. This role involves designing and configuring complex marketing automation solutions within Salesforce Marketing Cloud while mentoring junior team members and driving technical excellence. You will work directly with senior client stakeholders to translate business objectives into scalable technical architectures.

Responsibilities

• Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success.
• Championing the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions.
• Streamlining complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC.
• Translating complex client requirements into scalable technical specifications, architecture blueprints, and data models.
• Establishing quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features.
• Serving as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments.
• Leading requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions.
• Managing complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security.
• Mentoring and upskilling junior Application Consultants and Specialists, fostering technical excellence across the team.
• Proactively identifying opportunities to enhance and optimize the Catalyst platform and its features for enterprise clients.

Required skills

• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• AMPscript
• SSJS
• API integrations
• Marketing Operations
• JavaScript
• HTML
• CSS
• SQL
• Data management

About the Company

MAP | WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses, leading clients in business transformation and marketing modernization. As part of WPP, the company leverages a global network of 12,000 experts to deliver tailored growth solutions for leading brands.