Yepoda
Performance Marketing Manager
Salary not disclosed3+ yearsHybrid
- Marketing
- Berlin
- Full time
- Yesterday
Newly posted
About the role
Yepoda is seeking a Performance Marketing Manager to scale its global performance engine across paid channels. In this hands-on role, you will own efficient customer acquisition through prospecting, conversion, and retargeting while balancing strategic planning with daily execution.
Responsibilities
- Plan, execute, and continuously optimise performance marketing campaigns across Paid Search and Paid Social to hit revenue and ROAS targets
- Act as the primary owner for platform account managers to drive beta access and strategic support
- Manage and reallocate monthly performance budgets dynamically across channels
- Manage product feed architecture using tools like Channable to ensure clean data mapping
- Monitor daily account health and leverage GA4 to analyse user journeys and maintain attribution integrity
- Collaborate with the creative team to brief high-converting ad formats and scale winning assets based on testing frameworks
Required skills
- Performance marketing
- D2C ecommerce
- Paid Search
- Google Ads
- Paid Social
- Meta Ads Manager
- TikTok Ads Manager
- GA4
- Data analysis
Nice to have
- Channable
- GTM
- Amazon
- Affiliate networks
- Server-side tracking
- CAPI
Qualifications
- 3+ years of hands-on performance marketing experience
Benefits
- Employee discounts
- Monthly benefits budget
- Dog-friendly office
- Free drinks and snacks
About the Company
Yepoda is a clean K-Beauty brand founded in 2020 that is a certified B Corp and 1% for the Planet member. Based in Berlin, the company offers clinically tested, vegan skincare products available through its online shop and Sephora Europe.