Performance Marketing Manager

About the role

Yepoda is seeking a Performance Marketing Manager to scale its global performance engine across paid channels. In this hands-on role, you will own efficient customer acquisition through prospecting, conversion, and retargeting while balancing strategic planning with daily execution.

Responsibilities

• Plan, execute, and continuously optimise performance marketing campaigns across Paid Search and Paid Social to hit revenue and ROAS targets
• Act as the primary owner for platform account managers to drive beta access and strategic support
• Manage and reallocate monthly performance budgets dynamically across channels
• Manage product feed architecture using tools like Channable to ensure clean data mapping
• Monitor daily account health and leverage GA4 to analyse user journeys and maintain attribution integrity
• Collaborate with the creative team to brief high-converting ad formats and scale winning assets based on testing frameworks

Required skills

• Performance marketing
• D2C ecommerce
• Paid Search
• Google Ads
• Paid Social
• Meta Ads Manager
• TikTok Ads Manager
• GA4
• Data analysis

Nice to have

• Channable
• GTM
• Pinterest
• Amazon
• Affiliate networks
• Server-side tracking
• CAPI

Qualifications

• 3+ years of hands-on performance marketing experience

Benefits

• Employee discounts
• Monthly benefits budget
• Dog-friendly office
• Free drinks and snacks

About the Company

Yepoda is a clean K-Beauty brand founded in 2020 that is a certified B Corp and 1% for the Planet member. Based in Berlin, the company offers clinically tested, vegan skincare products available through its online shop and Sephora Europe.