Head of Brand & Creative

About the role

The Head of Brand & Creative will lead the next chapter of the brand and build the team that brings it to life. You will own the creative direction across packaging, campaigns, content, digital experiences, and physical activations while working closely with the CMO and founding team. This is a hands-on role that involves setting brand strategy, shaping creative work, and managing production processes.

Responsibilities

• Own the brand's positioning, visual identity, and tone of voice across all customer touchpoints.
• Lead creative development for food packaging, shipping materials, and physical brand experiences.
• Build an editorial and content plan that highlights veterinary nutrition expertise and the lives people share with their dogs.
• Lead campaign concepts and execution for product launches and ongoing customer acquisition.
• Shape the creative direction of creator and tastemaker programs and brand partnerships.
• Lead the creative concept and brand expression for events and community experiences.
• Build and lead a lean internal creative team while managing external freelancers and agencies.

Required skills

• Brand Strategy
• Creative Direction
• Art Direction
• Storytelling
• Packaging Design
• Photography Production
• Video Production
• Team Leadership

Qualifications

• 8+ years of experience in brand and creative roles
• Experience building or evolving a consumer brand in a design-led category

About the Company

Golden Child is a Miami-based startup redefining pet nutrition through an uncompromising focus on health, quality, and culinary craftsmanship. They bring together veterinary nutrition expertise, classically trained chefs, and supply chain specialists to develop food held to human-grade standards.