Founding Brand Manager

About the role

Aampere is a seed-stage startup redefining the European market for used electric vehicles. As the Founding Brand Manager, you will be responsible for building the company's brand identity from the ground up, defining its narrative, tone of voice, and positioning. You will own the end-to-end execution of multi-channel campaigns and ensure a consistent brand experience across the entire customer journey.

Responsibilities

• Develop and implement the brand strategy in collaboration with the Head of Marketing
• Define and execute multi-channel campaigns across OOH, YouTube, PR, and community channels
• Conduct market research, customer audits, and field surveys to build brand identity
• Manage the end-to-end customer journey to ensure consistent brand messaging at every touchpoint
• Utilize AI tools to accelerate the implementation of creative ideas and campaigns
• Scale brand awareness across Germany and eventually the EU

Required skills

• Brand Strategy
• B2C Marketing
• Multi-channel campaigns
• Brand Positioning
• Market Research
• AI tools

Qualifications

• 4 to 6 years of brand experience in B2C, startup, or startup-adjacent environments
• Proven experience in building a brand from scratch

Benefits

• Urban Sports Club membership
• 58€ ticket
• Late dinner coverage
• Company offsites
• Laptop of choice

About the Company

Aampere is a seed-stage VC-backed startup that is redefining the European market for used electric vehicles. The team consists of professionals with experience from companies like Autarc, Limehome, Cardino, Wemolo, Sixt, Porsche, Mercedes, Enterprise, and Cazoo.