Lead Analytics Manager

About the role

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that powers decision-making across multiple business verticals. You will partner with Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses, and ensure data work directly influences business decisions. This role requires a proactive analytical partner who can bridge business context with technical execution to drive growth.

Responsibilities

• Audit existing reporting to identify discrepancies, redundancies, and inconsistencies.
• Develop and execute a roadmap to standardize reporting across assigned verticals.
• Partner with business teams to conduct retrospective analyses on experiments, creatives, offers, and CAC performance.
• Architect complex data models with a full understanding of downstream impacts.
• Educate stakeholders on best practices to enable confident self-service analytics.

Required skills

• SQL
• LookML
• Business Intelligence
• Performance Marketing
• Data Literacy
• Reporting

Nice to have

• Power BI
• Tableau

Qualifications

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing

About the Company

Launch Potato is a discovery and conversion company that creates high-value customer acquisition at scale across category-leading consumer brands in finance, travel, and entertainment. The company is profitable, bootstrapped, and operates with a remote-first team across 18 countries.