Marketplaces Lead - UK/EU

About the role

The Marketplaces Lead will accelerate marketplace growth in the UK and EU by executing digital campaigns and optimizing marketplace presence. This role involves partnering cross-functionally to ensure WHOOP is positioned as a leading performance technology brand. The individual will serve as a key regional marketing owner responsible for driving performance across e-commerce platforms.

Responsibilities

• Own regional marketing strategy and execution for key marketplaces across the UK and EU
• Localize global campaigns, manage media budgets, and collaborate with the Brand team to ensure creative relevance, cultural resonance, and compliance with marketplace standards
• Manage and optimize marketplace presence, including product detail pages (PDPs), brand stores, and merchandising strategies to maximize visibility and conversion
• Monitor customer reviews, ratings, and feedback to drive continuous improvement in brand perception and engagement
• Plan, execute, and optimize paid digital campaigns across search and display to achieve performance and efficiency goals
• Serve as the primary liaison for marketplace partners, distributors, and agencies, ensuring brand consistency and flawless execution
• Analyze marketing performance and marketplace trends, providing actionable insights to enhance conversion, engagement, and ROI
• Evaluate and develop new marketplace opportunities in collaboration with Sales to expand WHOOP’s regional footprint

Required skills

• Business Development
• Digital marketing
• Performance marketing
• E-commerce
• Project management
• Stakeholder management

Nice to have

• European languages

Qualifications

• 5-8 years of experience in digital or performance marketing within Amazon, e-commerce, retail, or consumer marketing
• Demonstrated success managing campaigns and product visibility across Amazon or comparable marketplaces
• Experience operating in multi-country, cross-functional environments

About the Company

WHOOP is on a mission to unlock and inspire performance for life.