Influencer Marketing Manager

About the role

As an Influencer Marketing Manager at 7Mind, you will be responsible for the end-to-end management of influencer campaigns to drive measurable growth. You will handle creator scouting, contract negotiations, and data-driven campaign optimization while collaborating with performance marketing, brand, and content teams. Your work will help bring scientifically-founded meditation and mental health resources to a wider audience.

Responsibilities

• Plan, execute, and manage cross-platform influencer campaigns on Instagram, TikTok, YouTube, and podcasts.
• Conduct creator scouting, selection, briefing, and content approval processes.
• Negotiate terms, deliverables, and contracts with creators, management, and agencies.
• Manage partnership ads and UGC ads, including usage rights and licensing.
• Analyze campaign performance using KPIs such as CAC, conversions, reach, and engagement to optimize future strategies.
• Oversee creator co-creations and maintain long-term relationships with partners.

Required skills

• Influencer Marketing
• Performance Marketing
• Contract Negotiation
• Data Analysis
• KPI tracking
• Excel
• Google Sheets
• Relationship Management
• German
• English

Nice to have

• Video Editing
• CapCut
• Paid Social
• Meta Ads Manager
• Creative Testing
• Tableau
• BI Tools

Qualifications

• 2–4 years of experience in influencer marketing, ideally in B2C, app, or subscription environments
• Proven experience in planning and evaluating performance-oriented influencer campaigns
• Experience with partnership ads and UGC ads including usage rights negotiation

Benefits

• 30 days of vacation
• Hybrid work model
• Work from abroad policy
• Urban Sports Club membership
• Nilo Health access
• Free access to 7Mind, Gymondo, and Buddyfit
• Monthly mobility budget
• Annual learning budget
• Family-friendly benefits
• Pet-friendly office

About the Company

7Mind is the leading app for mindfulness and mental health in the German-speaking region, offering scientifically-founded meditations and courses. As part of the 7NXT Health Group, the company focuses on making mental well-being accessible to everyone through a culture of trust, openness, and mindfulness.