Product Marketing Lead

About the role

The Product Marketing Lead will own Nivoda's positioning, messaging, and go-to-market strategy to effectively communicate the value of the platform to independent jewellers. This hands-on role involves leading product launches, building competitive intelligence, and creating sales enablement materials to drive customer acquisition. The successful candidate will act as a senior individual contributor, working closely with product and growth teams to ensure messaging is grounded in customer insights.

Responsibilities

• Own Nivoda’s positioning and messaging, defining the target audience and value proposition.
• Lead the go-to-market strategy for product launches, coordinating across teams to ensure successful feature adoption.
• Build competitive intelligence to maintain a market edge and provide the sales team with compelling arguments.
• Develop sales enablement materials including one-pagers, decks, and talk tracks.
• Manage messaging and narrative on core product and positioning pages.
• Shape pricing and packaging narratives to clearly communicate value.
• Conduct customer research, including win/loss analysis, to refine positioning and messaging.

Required skills

• Product Marketing
• B2B Marketing
• Marketplace Strategy
• Copywriting
• Storytelling
• Competitive Intelligence
• Sales Enablement
• Customer Research
• Data Analysis
• AI Tools

Nice to have

• Small business marketing
• Retail marketing
• Product-led growth
• SDR enablement
• Win/loss analysis

Qualifications

• 5+ years of experience in product marketing

Benefits

• Flexible working hours
• Unlimited holiday allowance
• Opportunities for growth and learning

About the Company

Nivoda is a fast-growing B2B marketplace transforming the global diamond and gemstone industry. The company connects buyers and sellers worldwide, processing over $300M in annual transactions to create a more fair and efficient global marketplace.