Senior Field Marketing Manager

About the role

The Senior Field Marketing Manager will lead the strategy and execution of high-impact field marketing initiatives to drive demand generation, pipeline acceleration, and brand growth across international markets, with a focus on EU regions. This role acts as a strategic partner to regional sales leadership, translating global priorities into locally relevant programs while managing regional budgets and performance metrics. The position requires a deep understanding of regional market dynamics to optimize investment and ensure alignment across cross-functional stakeholders.

Responsibilities

• Own the regional field marketing strategy, developing and executing integrated, multi-channel plans that align with global priorities.
• Lead the strategy, planning, and execution of high-impact regional and multi-market events including conferences, trade shows, and webinars.
• Serve as the regional expert in adapting and scaling global campaigns to meet local market needs and resonate with target audiences.
• Design, execute, and optimize comprehensive demand generation and lead nurturing programs across the full buyer journey.
• Act as a strategic partner to regional sales leadership, collaborating on go-to-market planning and account-based initiatives.
• Define success metrics, analyze performance data, and leverage market insights to continuously optimize programs and inform investment decisions.
• Lead the development and execution of integrated campaigns across email, digital advertising, and social channels.
• Manage regional field marketing budgets to maximize ROI and balance short-term impact with long-term growth.

Required skills

• Field Marketing
• Demand Generation
• B2B SaaS
• Marketing Automation
• CRM
• Pardot
• HubSpot
• Salesforce
• Account-based marketing
• Data analysis

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Equivalent practical experience delivering complex, multi-market marketing programs

Benefits

• 25 days of annual leave
• 10 paid public holidays
• Private Medical Insurance
• Enhanced family leave
• Step Back-In programme
• Wellbeing support
• Life assurance
• Travel-to-work reimbursement
• Aviva workplace pension

About the Company

Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the company provides an enterprise platform that unifies content compliance and performance.