Digital Channel Manager (Kiosk)

About the role

As the Digital Channel Manager (Kiosk), you will be responsible for the commercial success and continuous optimization of KFC Netherlands' self-service kiosk channel. You will drive performance by analyzing customer data, improving conversion rates, and enhancing the overall user experience for both guests and restaurant teams. This role involves collaborating with IT, Operations, and commercial teams to implement improvements and manage the digital sales journey.

Responsibilities

• Monitor and improve kiosk usage, revenue, conversion, and average spend per guest.
• Create a simple, fast, and intuitive customer journey while ensuring ease of use for restaurant teams.
• Define business requirements, coordinate testing, and support the implementation of kiosk improvements.
• Analyze dashboards and customer behavior to identify opportunities for performance enhancement.
• Manage product presentation, menu structure, and upsell/cross-sell opportunities on the kiosks.
• Collaborate with IT and technology partners to resolve platform issues and ensure operational efficiency.

Required skills

• Data analysis
• A/B testing
• Project management
• Stakeholder management
• Digital customer journey
• Dutch
• English

Nice to have

• Marketing
• Business Administration
• Digital Commerce
• Retail
• QSR

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Digital Commerce or a related field

Benefits

• Performance-based bonus
• Personal development opportunities
• Pension scheme
• Company laptop
• Company phone
• 8% holiday pay
• 27 vacation days
• Travel allowance
• Staff discount
• Corporate fitness program

About the Company

Kentucky Fried Chicken has been active in the Netherlands since 1972 and currently operates 96 restaurants. The company focuses on preparing fresh chicken and vegetarian dishes based on the original 1939 recipe while investing in the growth of its restaurant network and employee development.