CERTA
Head of Growth Marketing
Salary not disclosed7–10 yearsOnsite
- Marketing
- Germany
- Full time
- 3d ago
Newly posted
About the role
The Head of Growth Marketing will lead marketing spend and quarterly growth planning across core products and channels. This role involves managing SEA/Google Ads, developing CRO roadmaps, and overseeing the marketing funnel from website to sales handover. The position also requires building and leading a four-person marketing team while driving data-informed decision-making.
Responsibilities
- Manage and optimize SEA/Google Ads strategy including account structure, bidding, and testing.
- Develop and execute a structured CRO roadmap for landing pages, forms, and customer journeys.
- Oversee the marketing funnel, including nurturing, remarketing, and re-engagement strategies.
- Establish marketing reporting and performance measurement frameworks.
- Build and lead a marketing team of approximately four members.
- Select and manage external agencies and specialists.
- Collaborate with Growth Managers to drive the demand generation agenda.
Required skills
- Performance Marketing
- SEA
- Google Ads
- CRO
- Marketing Funnel
- Data Analysis
- Team Leadership
Nice to have
- Paid Social
- Meta Ads
- Lead Generation
- CRM
- Lifecycle Marketing
- SEO
- Tracking
Qualifications
- 7-10 years of experience in digital B2C scale-ups
- Native-level German proficiency
About the Company
CERTA is a company on a clear growth trajectory operating within a stable market.