Advertising Campaign Strategist

About the role

As an Advertising Campaign Strategist, you will act as a strategic advisor and media expert to help customers realize the full value of their investment in advertising solutions. You will manage a book of customer accounts, drive media utilization, and deliver actionable insights that demonstrate measurable business value. This role requires a hybrid approach of campaign management, data analysis, and customer success to execute high-impact advertising campaigns.

Responsibilities

• Manage a book of approximately 20 customer accounts.
• Drive full utilization of booked media budgets through strategic execution and performance storytelling.
• Build and manage customer audience journeys and campaign briefs.
• Deliver compelling, insight-driven reports that support renewals and expansion.
• Collaborate with cross-functional partners including CSMs, Ad Ops, and Sales to align campaign strategy and timelines.
• Surface optimization opportunities and serve as the voice of the customer in internal planning.
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes.
• Support campaign launches and ensure impressions are served to drive accurate billing.

Required skills

• Digital advertising
• Account management
• Data analysis
• Salesforce
• Excel
• PowerPoint

Nice to have

• Digital advertising buying
• Digital advertising planning

Benefits

• Medical coverage
• Vision coverage
• Mental wellness resources
• Modern Health access
• Flexible PTO
• Paid holidays
• 401(k) plan
• Short-term disability coverage
• Long-term disability coverage
• Life insurance

About the Company

Demandbase is a pipeline AI platform that empowers GTM teams to automate growth at scale. The company provides a unified view of data, insights, actions, and outcomes to help B2B enterprises align and execute account-based GTM strategies.