Senior Performance Marketing Specialist

About the role

GOAT Group is seeking a Senior Performance Marketing Specialist to manage paid social and video acquisition strategies across Meta, TikTok, and YouTube. This role focuses on creative testing, incrementality measurement, and leveraging AI tools to automate and optimize marketing operations. You will partner with the AVP of Growth to drive meaningful brand awareness and loyalty through data-driven campaigns.

Responsibilities

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube including build, budget pacing, and optimization.
• Plan and execute the creative testing roadmap by writing briefs and launching experiments.
• Leverage AI tools for strategic research and operational workflows.
• Build and maintain weekly and monthly creative performance marketing reports.
• Partner with Brand and Creative teams to provide performance-based creative direction.
• Run structured tests such as holdouts and geo splits to interpret performance against incrementality KPIs.

Required skills

• Meta Ads
• TikTok Ads
• YouTube Ads
• Performance marketing
• Incrementality
• MMM
• Data analysis
• AI tools
• Communication

Nice to have

• Marketplace experience
• Ecommerce
• DTC
• Creative automation
• Motion
• Pencil
• Smartly
• AdCreative
• SQL
• Snowflake

Qualifications

• 3+ years of hands-on performance marketing experience

Benefits

• 401K
• Paid time off
• Dental insurance
• Medical insurance
• Vision insurance
• Disability insurance
• Life insurance

About the Company

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories, operating four distinct brands: GOAT, Flight Club, Grailed and alias. With a global community of more than 60 million members across 170 countries, the company offers styles across various time periods on its digital platforms and in its retail locations.