Senior CRM Manager

About the role

As a Senior CRM Manager, you will drive the growth of CRM strategies for OMR Education and OMR Festival. You will design automated customer journeys, manage lifecycle communication, and use data-driven insights to optimize engagement across B2B and B2C segments. You will collaborate closely with the CRM Automation & Operations team and various stakeholders to align CRM activities with product roadmaps.

Responsibilities

• Responsible for the further development of CRM and lifecycle strategy, including retention and sunset concepts
• Design automated customer journeys along the entire lifecycle from initial contact to long-term loyalty
• Develop lead nurturing paths and lead magnets while considering mobile lead generation
• Write and optimize newsletters and email campaigns for various business units and target groups
• Design segmentation, personalization, and lead scoring concepts based on user and customer data
• Gather insights through customer surveys and feedback to derive CRM measures
• Analyze campaigns, customer journeys, and KPIs to derive data-based optimizations
• Coordinate regularly with product and other stakeholders to align CRM with the product roadmap

Required skills

• CRM
• Lifecycle Marketing
• Marketing Automation
• HubSpot
• Customer Journeys
• Data Analysis
• Performance Metrics
• German
• English

Nice to have

• Lead Scoring
• Customer Lifetime Value
• Predictive CRM
• Looker Studio
• Tableau
• Power BI
• A/B Testing
• Conversion Optimization

Benefits

• Flexible working hours
• Company fitness via EGYM Wellpass
• Mental health support via nilo
• Occupational pension scheme
• Bicycle leasing
• HVV-Proficard subsidy
• Employee discounts
• Professional development access

About the Company

OMR is a prominent German media company operating in the digital scene, known for its education and festival business units.