Account Director - CRM

About the role

The CRM Account Director is responsible for building and growing strategic client relationships while ensuring clients realize measurable value from their CRM investment. This role acts as a trusted advisor to senior client stakeholders to shape CRM strategy, drive adoption, and identify growth opportunities. The position combines commercial account leadership with strategic CRM consulting to deliver outstanding client outcomes.

Responsibilities

• Build trusted relationships with senior client stakeholders including CRM and Marketing Directors.
• Lead strategic account planning to ensure CRM programs align with business goals.
• Advise clients on CRM best practices across acquisition, retention, and loyalty.
• Own overall client health, satisfaction, and long-term success.
• Identify opportunities to expand client relationships through additional products and services.
• Partner with internal delivery, product, and engineering teams to ensure successful implementation.
• Present strategic recommendations based on business insights and campaign performance.

Required skills

• Client Management
• CRM Strategy
• Account Planning
• Strategic Consulting
• Stakeholder Management

About the Company

Zeta is committed to building a workplace culture of trust and belonging where everyone feels invited to bring their whole selves to work.