Director, Global Campaigns

About the role

As the head of the Twilio Global Campaign team, you will own, develop, and execute major campaigns that drive awareness and opportunities for the company. This cross-functional role requires strategic leadership to design end-to-end campaigns that resonate with a global audience and leverage AI-driven buyer journey insights. You will be responsible for building brand awareness, developing scalable content systems, and accelerating growth velocity across all regions.

Responsibilities

• Set a strategic vision for global campaign structure, operations, and execution for top campaign motions.
• Be accountable to company leadership on the effectiveness of all global campaigns and programs.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers.
• Partner with product marketing, content, brand, and regional teams to create impactful campaign themes and messaging.
• Build strong relationships with cross-functional stakeholders to ensure campaign enablement.
• Develop scalable, repeatable campaign playbooks for global use.
• Track program results, measure success, and provide recommendations for optimization.
• Infuse AI frameworks into the campaign model to improve consistency, speed, and quality.
• Manage and allocate budgets for campaign production resources and agencies.
• Manage a global team spanning the US, Europe, and Asia.

Required skills

• Marketing
• Campaign strategy
• B2B marketing
• Project management
• Team leadership
• Marketing funnel
• Enterprise buying cycles
• Data-driven decision making

Nice to have

• Localization
• Primary research
• Tableau
• Salesforce
• AEM
• Google Analytics
• LinkedIn Campaign Manager
• Meta Ads Manager
• Canva

Qualifications

• 8+ years working as a campaign strategist in B2B or tech

Benefits

• Competitive pay
• Generous time off
• Parental leave
• Wellness leave
• Healthcare
• Retirement savings program

About the Company

Twilio is shaping the future of communications by delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide. The company operates with a remote-first culture and a focus on global inclusion.