Head of Product Marketing

About the role

Berlitz is seeking a Head of Product Marketing to lead the positioning, messaging, and go-to-market strategy for its transformation into a digital-first B2B platform. Reporting to the CPTO, you will bridge the gap between market reality and the product roadmap while building and managing a high-performing product marketing team. This role is central to defining the narrative for new products and commercial models as the company evolves its global education offerings.

Responsibilities

• Own and evolve segment positioning and messaging across all buyer touchpoints.
• Define the narrative architecture for new products and the credit-based commercial model.
• Lead end-to-end GTM strategy and execution for major product and feature launches.
• Build, manage, and develop the product marketing team.
• Own the sales enablement library including battlecards, decks, and case studies.
• Direct market and competitive research to inform product implications and pricing.
• Conduct win/loss analysis to provide structured insights for product planning.

Required skills

• Product Marketing
• Go-to-market strategy
• Sales enablement
• Market research
• Competitive analysis
• Win/loss analysis
• Messaging
• Positioning

Nice to have

• HR tech
• L&D
• Language learning
• ABM
• Demand generation

Qualifications

• 10+ years in product marketing
• 3+ years leading or managing a team

About the Company

Berlitz is a global education brand with nearly 150 years of expertise, currently transforming into a modern, digital-first B2B platform for language learning.