Senior Growth Marketing Manager

About the role

We are looking for a Senior Growth Marketing Manager to oversee lead and CRM strategy across the entire funnel. You will bridge the gap between CRM, sales, and content to generate measurable pipeline rather than just activity. This role involves managing outbound campaigns, inbound lead nurturing, and customer lifecycle marketing.

Responsibilities

• Develop and own the lead and CRM strategy for your area within the group marketing strategy
• Build and maintain the CRM, including data quality and automation
• Prepare sales messaging, sequences, assets, and funnel content for all stages
• Manage outbound campaigns via Lemlist and inbound lead nurturing tracks
• Oversee customer marketing, upsell, and partner management
• Manage CRM and outbound tooling and budgets while reporting on KPIs like pipeline, MQL, SQL, and upsell rates

Required skills

• Growth Marketing
• CRM Strategy
• Marketing Automation
• Lead Nurturing
• B2B Sales Alignment
• Data-driven decision making
• German
• English

Nice to have

• HubSpot
• Salesforce
• Lemlist

Qualifications

• 3 years of experience as a Growth Marketing Manager, CRM Manager, or similar role in a company or digital agency

Benefits

• JobRad leasing
• Deutschlandticket subsidy
• Fuel voucher option
• Urban Sports membership
• Annual workation
• Team events
• Flexible working hours
• 29 days of vacation
• Office snacks and drinks

About the Company

Friendventure is a company that values a culture where colleagues are friends who support each other and work together in a fun environment. They focus on future-oriented work, actively integrating AI into their service portfolio.